Planning and marketing an event on your college campus is an exciting challenge, and it goes beyond a few social media posts. To ensure a packed house at your next big event, follow these proven event marketing ideas tailored for your campus activities board.
Create a Compelling Offer
Make your event a MUST-SEE by creating a compelling offer that appeals to students.
First, create a compelling marketing message about the entertainment on offer. For example, if it’s a Comedy Hypnotist Show, highlight the unique experience of getting hypnotized with an event marketing message like, “For a New Thrill, Come on Stage and Get Hypnotized!“
Bribe Them with Food: Offer free food, drinks, and snacks for early attendees. This not only fills the room but also ensures a motivated and punctual audience.
Incentive Giveaways: Consider swag items like t-shirts, hats, and tumblers as additional incentives for attendance.
Marketing Rule of 7
The Marketing Rule of Seven is the event marketing principle that your target audience needs to see your compelling offer at least SEVEN times in order to take action. Your event marketing strategy should utilize a mix of digital and physical channels for effective promotion.
1. Digital Marketing Methods:
Leverage social media posts, video sharing, and email blasts to reach your audience.
2. Physical Marketing:
Use flyers, posters, hand-painted banners, sandwich board signs, and event marketing publicity stunts for a diverse promotional strategy.
Make it Share-Worthy to Go Viral
Craft interesting and humorous social media posts related to the event. Encourage your team to actively share the posts to increase visibility.
Interactive Teasers
Create engaging event marketing teasers or challenges on social media platforms. This can include quizzes, polls, or short video snippets to generate excitement.
A survey example for a hypnotist show would be, “Who wants to get hypnotized?”
Gamification
Introduce challenges related to the event with rewards for participants. This gamification strategy can create a sense of competition and engagement.
Engage Influencers
Identify popular students or campus influencers who can help promote your event. Their event marketing endorsement can significantly boost attendance.
Collaborate with Campus Organizations
Collaborate with other student clubs or organizations for joint promotions. This expands your reach and connects with diverse student interests.
Post Video Links in Emails and Social Media Posts
Share your entertainer’s promo video on platforms like Facebook. Consider showcasing links from their YouTube channel to create buzz.
Email Blasts
Collect emails at the door, and grow your list over time. Regularly notify your VIP attendees about upcoming events. Send event marketing emails three days prior, one day prior, and the day of the event.
Posters and Flyers
Apply eye-catching posters and flyers in high-traffic areas across campus for maximum visibility.
Sandwich Board Sidewalk Signs
Use A-frames, or sandwich board signs strategically placed in high-traffic areas for an attention-grabbing announcement.
Hand-Painted Banners
Capture attention in premium campus spaces with large hand-painted banners, ensuring your event details are hard to miss.
Table Tents, Postcards, and Mini Flyers
Distribute mini flyers in various campus locations, including cafeterias, study areas, and student activity centers.
Unique Event Marketing Ideas for the Day of the Show
Mobile Sandwich Boards
Use roving signage on the day of the event for last-minute promotion. Affix your event marketing message onto white poster boards, and have volunteers wear them in high-traffic areas.
Storm the Residence Halls
Gain access to dorms for last-minute announcements using a battery-powered megaphone. This event marketing strategy can generate a surprising amount of attendees on some campuses.
Marketing After the Event
Post-Event Highlights Video
Create a highlights video of the event showcasing the best moments. This can be shared on social media as a post-event recap, and to generate excitement for future events.
These comprehensive event marketing strategies ensure maximum enjoyment and attendance for your campus activities board events. Implement them to pack the house, and create unforgettable experiences for your college community!
College Hypnotist Show Review
Everyone who participated and watched it had nothing but great things to say about you and your performance. Top notch!
As a matter of fact, we had a lot of people that expressed regret at not being able to attend after hearing what the students had to say.
Erick’s performance was fun, entertaining, and awesome. It was truly mind blowing to witness how people behave under a hypnotic state.
Erick’s approach to the preparation for the event is exemplary. He was in contact with our media services department to ensure that every technical aspect was taken care of. He followed up with our professional staff to make sure we had all the information we needed, and was extremely helpful. We definitively look forward to having him back again.
Mauricio Garcia, Asst Director of Student Life
Seminole State College of FloridaNext Article: Hypnotist Comedy Show Nailed It!
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