The Four Questions You Should Ask, and Three Questions You Must Answer when Booking a Corporate Entertainer.
Four Questions Your Must Ask:
1. Does the entertainer specialize in the corporate market?
You want a specialist in the corporate entertainment market. You need someone that understands the unique demands of your event and what is expected at a corporate program!
Avoid club entertainers that make a living performing “R-Rated” material. It’s not corporate appropriate, and not worth the risk of someone getting offended at your event.
2. How many years have they worked corporate events?
It should be at least five years. That will probably eliminate about 65% of your options. This is a prudent way to protect yourself from disappointment.
3. Do they have a testimonial book?
That will probably eliminate another 10%, but better you find out the bad news now than with a room full of your peers. Ask your prospective corporate entertainer to send you at least a dozen testimonial letters from satisfied CORPORATE clients. No joke! If they don’t have that, they probably don’t work many corporate events and don’t have many enthusiastic clients either.
4. What is the nature of their show? Does it include appropriate content? Music? Proven materials?
Just like with anything you purchase, you want to know exactly what you are getting so you are not surprised later.
3 Questions You Must Answer:
1. Are you comfortable with the corporate entertainer as a person?
You want to know about this person that will be representing you and your organization. You don’t need to know every little personal detail, but you should know them enough to be certain their behavior at your event will be impeccable.
2. Do you trust the entertainer to deliver 100%?
If you have a little voice in your head warning you, now is the time to listen. Don’t wait until later when it is too late to change your mind.
3. Are they professional?
Do they return phone calls promptly? Do they ask relevant questions about your event? Do they seem knowledgable about the type of event you are planning?
What you have experienced so far is an indication of what you can expect in the future. If they have been slow to respond, excuse prone, or seem unprofessional, I would run as far away as possible!
Planning Events Has It’s Risks & Rewards
Event planning can be a high risk business, and many things can go wrong. By answering these questions when booking a corporate entertainer, you will minimize your risks and maximize your rewards. Have a terrific event!
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